As you probably know there are many restrictions on telemarketers and as you may not know there are lots of exemptions for instance if you have done previous business with the company calling you in the last six months they are still allowed to call you. What is great about this is that if you own a business you may still be able to call recent customers and ask them if they would like to buy more products or services from your company.
This is good for two reasons; one, there are now fewer telemarketers than before so there is less competition and two, since there is less competition the consumers being called are not as grumpy when you call them and ask them if they like to buy more. You might be surprised how an old customer can become a new customer again with a simple phone call. And there may have been a problem and if you ask them if there was a problem you will get vital feedback. You may even turn a complaint into a positive.
Do not negate the possibility of doing a little telemarketing on some of your customers who may not be current customers, because there could have been a misunderstanding, which you can now repair. Perhaps you have the customers fax number and this is another way to write them a note and send it to them.
If you have current customers who are not as frequent as you wish they were somewhere you can ask them if they would like to be added to your list for blast faxing of specials that you may be offering. If they say yes then you should use faxing as a way to communicate with them and it works great as long as you do not abuse the privilege. Please consider all this in 2006.