When it comes to article marketing, yes, you can pay someone to write for you. However, before you shell out your cash, you need to know what you're buying. This is why it is very important to do your homework before going to hire someone for your article marketing.

If you want someone to write your article marketing articles for you, there are two main options:

1. Hire a ghostwriter and publish the articles in your name

2. Hire a professional with an established account and name to publish articles for your business

The former was done for many years by novice marketers who wanted to make a big splash in the marketing scene but there are many problems with this tactic. You may have attended a conference or seminar where someone told you to use this tactic.

There are a couple of problems with people who are using this tactic. One is that they are not choosing quality ghostwriters and as a result, it makes them look bad when they publish sub-par writing. The second problem is that when you make it obvious you are using a ghostwriter, the consumer may lose trust in you which can hurt your marketing campaign.

If you're going to hire a ghostwriter for your article marketing, it's important that you hire someone in being able to work with you and write with your voice so that it sounds like something you would have written yourself-only better.

The latter is preferred by many professionals today who are learning the value of integrity in advertising. Internet users do not want to feel like they are being scammed or scammed or like they're being hit in the face with another cheesy advertisement. Do not call yourself an "expert" and then have someone else write all of your articles for you and conduct all of your research for you.

Instead, you might have a established writer create articles that market for your Web site or product with backlinks pointing to your URLs and this can be more effective and appear more genuine than the ghostwriting option.

Source by Lisa A Mason